How Much Does Orangetheory Franchise Cost

Want to help people burn their calories? You can advise them to exercise or recommend that they hit the gym. Or maybe, advertise the calorie-burning technology of Orangetheory Fitness!

Orangetheory offers high-intensity workout which, according to the company, is science-based. The program includes cardiovascular and strength training plus heart-monitoring.

Aside from helping others get into shape, you can also benefit from Orangetheory. That is, by buying a franchise!

Interested? Read on to know the Orangetheory franchise cost.

Average Orangetheory Franchise Cost

How Much Does Orangetheory Franchise Cost

The initial investment for an Orangetheory franchise runs about $424,500 to $980,800. The amount includes the:

  • Franchise fee
  • Location expenses
  • Equipment
  • Signage
  • Other opening costs

Note that if you fail to complete the initial training program, Orangetheory Fitness would terminate the Franchise Agreement. Along with this, the company would refund 50% of the initial fee you paid.

Orangetheory Franchise Startup Fee

First on the list of the expenses included in the Orangetheory franchise cost is the initial franchise fee. This payment is important as it would allow you to use the trademark and all things Orangetheory Fitness.

The initial Orangetheory franchise startup fee costs $49,500. The amount is slightly higher than average prices for this kind of one-time payment.

Location Expenses

Orangetheory has over 600 studios that welcome people who wanted to burn their calories. The number may increase this year as the company’s expansion continues.

For the selection of a studio location, the franchisor accepts site submissions. The criteria include:

  • 2,600 to 3,400 square feet
  • Minimum frontage of 28 feet
  • Close proximity and visibility to major traffic routes
  • Close to other fitness concepts like boxing gyms
  • Company prefers anchored shopping centers and walk-by

The following costs make up the location expenses:

  • Deposit for leasehold: $12,000 to $30,000
  • Rent for 3 months: $18,000 to $45,000
  • Leasehold improvement and construction costs: $152,000 to $590,000

The exact cost for the location expenses would depend on where you want to put up your studio. For instance, some areas in the US (such as New York) have high rates per square foot.


You should equip your studio with the latest technology that is on par with the advanced training program. The list of equipment is as follows:

  • Fitness equipment (including installation) and OT Beat Startup System: $94,900 to $113,700
  • Fitness equipment maintenance contract: $900 to $1,500
  • AED and first aid equipment (plus training): $1,000 to $5,000
  • Audio/video system, other equipment, and supplies: $20,500 to $25,500

Note that the above estimates do not yet include the monthly technology fees for the OT Beat Startup System.


Your studio needs to flaunt its identity. Some of the costs that would make your business recognizable are:

  • Interior logo signage (also includes reception desk and retail display wall): $1,200
  • Exterior signage: $5,000 to $7,000

Other Opening Costs

Aside from the Orangetheory franchise startup fee, you should also make sure to prepare for the following:

  • An initial inventory of Orangetheory fitness retail merchandise. This includes shirts, hats, shorts, gym bags, water bottles, towels, and related items. The cost may reach $2,500 to $4,500.
  • Computer system. You need 3 desktop computers that are all capable of running the MindBody and a web-based business management software. Prepare $14,000 to $18,000 for the PC installation and maintenance.
  • You should hold a grand opening to let the town know you’re open for business. The cost ranges from $20,000 to $30,000
  • Business licenses. The cost for the permits ranges from $1,000 to $4,000. The exact price would depend on your state.
  • The average cost runs from $3,500 to $5,000.

Apart from the opening costs, prepare a fund that would cover the first three months of the franchise. About $25,000 to $50,000 should be enough to pay regular expenses such as credit and rent.

Additional Fees

Once you had set up your Orangetheory studio, here are additional fees:

  • Royalty: 7% of gross sales
  • Brand fund contributions: 1% of gross sales, maximum of 3%
  • Local advertising: $2,500 to $4,000 per month
  • Cooperative advertising: Depends on the cooperative
  • Successor franchise fees: 25% of current initial franchise fee
  • Additional training: $1,000 per person per session
  • Refresher training fee: $250 per day per person
  • Annual training summit: Up to $500 per person
  • Software license fees: $249 to $749 per month
  • Toll fees: $149 to $449 per month
  • Non-compliance fee: Up to $1,000 per notice of violation
  • Operations manual replacement charge: $250


Similar to other businesses, Orangetheory offers training for new franchise owners. The initial program would equip up to 4 fitness trainers free-of-charge and would run for about 4 to 5 days.

Note that the company would conduct the training at their headquarters in Florida. That said, prepare $1,200 to $4,800 for the travel and living expenses.

Aside from the initial program, the company may require the franchise owner, manager, and other employees to attend additional training. Included are refreshers and seminars.

Requirements to Become an Orangetheory Franchise Owner

You can become a franchise owner if you could meet the following requirements:

  • Net worth: $500,000
  • Liquid cash: $150,000

You should also secure a financing for the staggering startup costs. Orangetheory Fitness do not offer direct assistance, but it has relationships with third-party companies.

Financing agencies would lend you money to cover the franchise fee, startup costs, equipment, and inventory.

Orangetheory would also provide you support and guidance on the following:

  • Real estate
  • Operations
  • Marketing
  • Sales
  • Fitness
  • Equipment
  • Technology
  • Human resources and training
  • Construction and design

About Orangetheory

Average Orangetheory Franchise Cost

What would you expect once you become an Orangetheory franchise owner? The business is basically a studio that provides intense workout training. It aims to push clients beyond their limit. Nevertheless, no one would end up overdoing it as trainers would constantly monitor the trainees’ status, including their heart rate.

The company further takes the training to the next level as your improvement is shown on screens inside the studio. The on-screen figures would serve as motivation for the clients and for trainers to gauge the former’s exertion.

Orangetheory also claims that it is a good investment due to the following qualities:

  • Over 1,000 franchises awarded to business people
  • Has a unique concept
  • Low overhead
  • Low fixed expenses
  • High margins
  • Small studio size

Of course, if you are interested in fitness, Orangetheory might just be the perfect franchise for you. Good luck!

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